Advanced Introduction to Consumer Behavior Analysis

Advanced Introduction to Consumer Behavior Analysis

by Gordon Foxall

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Product Details

ISBN-13: 9781784716943
Publisher: Elgar, Edward Publishing, Inc.
Publication date: 11/24/2017
Series: Elgar Advanced Introductions Series
Pages: 160
Sales rank: 1,101,648
Product dimensions: 8.50(w) x 5.37(h) x (d)

About the Author

Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

Table of Contents

Contents: Preface 1. What consumer behavior analysis is 2. Consumer choice in behavioral perspective 3. Interpretations of consumer choice 4. Consumer brand choice 5. Matching: choice as behavior 6. Maximizing: the import of pattern of reinforcement 7. The temporal dimension Index

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