This work highlights the importance of an advancement background for chief executive officers of colleges and universities. The editor has assembled a series of essays by successful college and university CEOs who clearly understand the importance of advancement to the effectiveness of their presidencies. These contributors candidly share what they have learned and the skills that helped them become successful leaders.
About the Author
MARY KAY MURPHY is associate vice president for development at Oglethorpe University in Atlanta. She served as Georgia coordinator for the American Council on Education's (ACE) National Identification Program for Women in Higher Education Administration from 1983 to 1985. Murphy has also worked on development staffs at The Georgia Institute of Technology and the University of Georgia. She served on the board of the Council for Advancement and Support for Education (CASE) from 1991 to 1996 and was chair of CASE's nine-state Southeast District from 1991 to 1993. She also served on the board of the National Society of Fund Raising Executives from 1983 to 1989.
Table of Contents
1 List of Contributors 2 Foreward 3 Preface 4 Becoming an Advancement President 5 Presidents as Public Teachers, by Robert L. Payton 6 Advancement Professionals Who Would Be Presidents, by James L. Fisher 7 An Advancement President's Perspective on Strategic Planning, by Frederick C. Nahm 8 Creating and Marketing an Institutional Images, by Brice W. Harris 9 The Advancement President at Research Universities, Public and Private Colleges, and Independent Schools 10 The Advancement Role in the Research University, by Steven Muller 11 The Advancement President in the Liberal Arts College—And Beyond, by Michael F. Adams 12 Public and Private Partnerships: Leveraging Private Giving with Public Policies and Public Revenues, by D.Bruce Johnstone 13 State Universities, Legislative Constituencies, and the Advancement President, by Joseph E. Johnson 14 The Advancement Professional as Head of School, by Elizabeth M. Lee 15 The Advancement President and the Institution's Diverse Constituencies 16 Forging a Unified Vision Among Diverse Constituencies, by Douglas Covington 17 The Importance of Building Alliances and Networks: Alumni and the President-Advocate, by James R. Appleton 18 The Advancement President and Board Development, by Jake B. Schrum 19 Community Relations and the College Mission, by Catherine Dunn, BVM 20 The Advancement President and the Faculty, by Edward G. Coll, Jr 21 Advancement as Preparation for a Presidency, by Mary Kay Murphy 22 Appendices 23 Bibliography 24 Index