Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

Paperback(2013)

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Overview

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Skholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

Product Details

ISBN-13: 9783658042165
Publisher: Springer Fachmedien Wiesbaden
Publication date: 06/12/2015
Series: European Advertising Academy
Edition description: 2013
Pages: 407
Product dimensions: 5.83(w) x 8.27(h) x 0.03(d)

About the Author

Sara Rosengren and Micael Dahlén work at the Skholm School of Economics.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Table of Contents

The Roles of Advertising.- The Faces of Advertising.- Reception of Advertising.- Perceptions of Advertising.
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