Advances in Digital Marketing and eCommerce: First International Conference, 2020

by Francisco J. Martínez-López (Editor), Steven D'Alessandro (Editor)

Overview

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Product Details

ISBN-13:	9783030475949
Publisher:	Springer International Publishing
Publication date:	05/07/2020
Series:	Springer Proceedings in Business and Economics
Edition description:	1st ed. 2020
Pages:	220
Product dimensions:	6.10(w) x 9.25(h) x (d)

About the Author

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.

Steven D'Alessandro is an Associate Head of Research, School of Management and Marketing, University of Tasmania in Hobart, Australia.