Advancing Communcation Science illustrates the inadequacies of evidence on which mass and interpersonal communication comparisons are based and make suggestions for improving comparability.
Ten chapters discuss ways in which interpersonal and electronic mass communication affect each other, regarding emotional communication and need as determinants in media selection. The authors emphasize the need for special communication skills in the interpretation and use of television, and the role of interpersonal communication in shaping the contours of broadcast news output.
The final chapter is a dialogue on the history and evolution of communication leading to a better understanding of where the field is
Table of ContentsEditors' Introduction - Suzanne Pingree, John Wiemann and Robert P Hawkins Toward Conceptual SynthesisComparing Mediated and Interpersonal Communication Data - Steven H Chaffee and Diana C MutzEmotional Education and Mass Media - Ross Buck A New View of the Global VillageDiscourse and Message Analysis - John C Heritage, Steven Clayman, and Don H ZimmermanInteractivity - Sheizaf Rafaeli From New Media to CommunicationMonologue, Dialogue, and Telelog - Sandra J Ball-Rokeach and Kathleen Reardon Comparing an Emergent Form of Communication with Traditional FormsFrom Reactivity to Activity and Action - Jennings Bryant and Richard L Street, Jr An Evolving Concept andWeltanschauungin Mass and Interpersonal CommunicationCognition and Communication - Robert P Hawkins and John DalyDeveloping Communication Skills - Beth Haslett and Alison AlexanderTheories of Family Communication - Jeanne M Meadowcroft and Mary Anne Fitzpatrick Toward a Merger of Intersubjectivity and Mutual Influence ProcessesThe Caravan of Communication and Its Multiple Histories - James A Anderson, Douglas Birkhead, David L Eason, and Mary S Strine A Dialogue