The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising / Edition 1 available in Paperback
* Draws on the very latest research into the workings of the human brain
|Publisher:||Kogan Page, Ltd.|
|Product dimensions:||6.10(w) x 9.20(h) x 0.80(d)|
About the Author
Erik du Plessis is President of the Johannesburg-based research agency, Impact Information. Impact is now part of the Millward Brown Group, one of the world’s top 10 market research companies (owned by WPP) with 65 offices in 39 countries.
Table of Contents
How advertisements work; Psychologists' models of learning and memory; Learning and emotion; Advertising, learning and memory; What ad-liking means; Recognition, recall and persuasion; Advertisement memories and brand linkage; Exposing the consumer to the advertising; The mental world of brands and the objective of advertising.
What People are Saying About This
"Required reading for psychology students and business majors." - Midwest Book Review
See an excerpt on the American Educational Foundation website!