Advertising and Branding: Creating a Global Business

by Kenneth Cliffe

Overview

Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.

Product Details

ISBN-13:	9781682854556
Publisher:	Willford Press
Publication date:	05/29/2018
Pages:	205
Product dimensions:	8.00(w) x 10.88(h) x 0.50(d)