Advertising and Public Relations Law / Edition 2

by Carmen Maye, Roy L. Moore, Erik L. Collins

Overview

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression.

Features of this second edition include:

• overviews and synopses for each chapter
• extended excerpts from major court decisions
• appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations
• online materials for instructors.

The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Product Details

ISBN-13:	9780415965484
Publisher:	Taylor & Francis
Publication date:	10/07/2010
Series:	Routledge Communication Series
Edition description:	New Edition
Pages:	480
Product dimensions:	6.00(w) x 8.90(h) x 1.10(d)
Lexile:	1680L (what's this?)

About the Author

Roy L. Moore is professor of journalism and dean of the College of Mass Communication at Middle Tennessee State University. He holds a Ph.D. in mass communication from the University of Wisconsin and a juris doctorate from the Georgia State University College of Law.

Carmen Maye is a South Carolina-based lawyer and an instructor in the School of Journalism and Mass Communications at the University of South Carolina, where she teaches courses in media law and advertising. Her undergraduate degree is from the University of North Carolina at Chapel Hill. Her master’s and juris doctorate degrees are from the University of South Carolina.

Erik L. Collins is the associate director for graduate studies and research in the School of Journalism and Mass Communications at the University of South Carolina. He teaches courses in media law, mass communication research methods and integrated communications management. Dr. Collins holds a Ph.D. from the Newhouse School of Public Communications, Syracuse University, and a juris doctorate from the Ohio State University School of Law.

Table of Contents

1 The First Amendment

2 The Development of Commercial Speech Doctrine

3 Public Interest Information as Commercial Speech

4 Defamation, Product Disparagement

5 False Light, Private Facts and Intrusion Invasion of Privacy and Other Related Torts

6 Misappropriation and Right of Publicity Invasion Of Privacy

7 Copyright

8 Patents and Trademarks

9 Other Ways to Protect "Ideas"

10 The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission

11 Other Federal and State Regulation of Commercial Speech

12 Access to Information, Free Press/ Fair Trial, Journalist Privilege, and Other Issues Related to News Gathering/Dissemination

Appendix 1: Public Relations Society of America (PRSA) Code Of Ethics

Appendix 2: The American Association of Advertising Agencies (AAAA) Standards of Practice

Appendix 3: The Outdoor Advertising Association of America (OAAA) Code of Industry Principles

Appendix 4: Better Business Bureau Code of Advertising

Appendix 5: Children’s Advertising Review Unit of the National Advertising Division of the Council Of Better Business Bureaus

Appendix 6: Direct Marketing Association’s Guidelines for Ethical Business Practice

Appendix 7: Society of Professional Journalists

Appendix 8: Radio Television Digital News Association