Advertising: Critical Approaches

Advertising: Critical Approaches

by Chris Wharton


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Product Details

ISBN-13: 9780415535236
Publisher: Taylor & Francis
Publication date: 01/23/2015
Pages: 240
Product dimensions: 6.75(w) x 9.75(h) x 0.60(d)

About the Author

Chris Wharton is Senior Lecturer in advertising and culture in the Faculty of Art, Design and Social Sciences at Northumbria University, UK.

Table of Contents

Introduction Part 1: Foundations 1. The nature of advertising history 2. Historical outline 3. Market society and its critics 4. Political economy approaches to advertising Jonathan Hardy 5. Cultural and critical approaches Part 2: Frameworks 6. Advertising framework and encoding 7. Texts 8. Reception Part 3: Applications 9. Advertising in the home 10. Outdoor advertising 11. Sound and vision 12. Consumer culture

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