Advertising Explained

Advertising Explained

by Dennis Caton

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Product Details

ISBN-13: 9781138966130
Publisher: Taylor & Francis
Publication date: 11/24/2015
Series: Routledge Library Editions: Advertising Series
Pages: 120
Product dimensions: 6.25(w) x 9.25(h) x (d)

Table of Contents

1. Words of warning 2. Why advertise? 3. The media: the press, outdoor publicity, film advertising, radio advertising, point of sale publicity, direct mail 4. The mechanics of advertising: paper and printing, mechanical production, colour work, adaption of press advertisements 5. The advertising agency 6. The science of advertising: advertising strategy, advertising tactics 7. Overseas advertising 8. Now you know.

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