Advertising in Developing and Emerging Countries

Advertising in Developing and Emerging Countries

by Emmanuel C. Alozie (Editor)

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Product Details

ISBN-13: 9780566091742
Publisher: Taylor & Francis
Publication date: 04/29/2011
Edition description: 1
Pages: 352
Product dimensions: 7.00(w) x 9.60(h) x 1.10(d)

About the Author

Emmanuel C. Alozie (Ph.D., University of Southern Mississippi) has worked professionally in public relations, advertising and journalism and has taught mass communication for two decades. His research interests are in international/intercultural communications, advertising/publication relations (strategic communication), journalism, and new media with emphasis on the role of mass media and new technologies in nation building, international relations/policies, reconciliation and national development. A former assistant editor with Democratic Communiqué, Alozie is widely published and has presented at academic conferences. He has refereed, and reviews, scholarly works and sits on a number of editorial boards. An award winning teacher and researcher, Alozie has received fellowships from the Freedom Forum, the American Press Institute, Cap-Cities/ABC, Inland Press Association, Dow Jones Newspaper Fund and the Poynther Institute.

Table of Contents

Introduction: global advertising and values, S.M. Mazharul Haque; Part I Africa and Middle East: Advertising and globalization: the transmission culture in Nigerian print advertising, Emmanuel C. Alozie; Advertising in transition: a case study on Nigeria's burgeoning market, Olugbenga C. Ayeni; Patterns of Arabic taste and popular culture: a social reading of Arabic commercials, Aliaa Dakoury; Advertising in Israel: from traditional dilettantism to professional Westernism, Amir Hetsroni. Part II Asia: Cambodia: from conflict to consumerism, through chaos to progress, Jan Quarles; The role of indirect advertising in establishing social legitimacy: an analysis of tobacco sponsorship in China, Amy O'Connor and Mary Frances Casper; Advertising in Indonesia: balancing an 'Asian' socio-culture with economic growth, multimedia convergence and expanded consumerism, Anuradha Venkateswaran; The dynamics and entrepreneurship of advertising in India, Tej K. Bhatia and Mukesh Bhargava; Advertising communication styles in Eastern Asia, Fei Xue. Part III Europe: Advertising practice in post-Communist Kazakhstan: improvising on capitalist communications, Amos Owen Thomas; Challenges and opportunities for advertising in Moldova, a nation in transition, Michael H. McBride; Developments in advertising in a post-socialist environment: longitudinal analysis of Polish print ads, Elzbieta Lepowska-White and Thomas G. Brashear; Advertising in Slovenia: Eastern European spirit, Western European style, Michael H. McBride and Janez Damjan. Part IV South America: Multinational advertising agencies in Latin America: from historical development to present practices, Gladys Torres-Baumgarten; An overview of trends and strategies in Latin America: a Colombian case, Jaime S. Gomez. Part V Cross Cultural Exploration: North America and Others: Gender role and social power in African and North American advertisements, Bruce A. Huhmann and Jennifer J. Argo; Exporting American advertising strategies: a comparative case study of the United States, Japan and New Zealand, Joseph P. Helgert and Anne Zahradnik; Epilogue: is there a common thread in international advertising? Emmanuel U. Onyedike; Index.

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