Advertising Manager's Handbook

Advertising Manager's Handbook

by Robert W. Bly


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Advertising Manager's Handbook by Robert W. Bly

This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.

Product Details

ISBN-13: 9780137571888
Publisher: Toolkit Media Group
Publication date: 11/01/1998
Edition description: Subsequent
Pages: 800
Product dimensions: 8.46(w) x 11.10(h) x 2.30(d)

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