Advertising Photography: A Straightforward Guide to a Complex Industry / Edition 1

Advertising Photography: A Straightforward Guide to a Complex Industry / Edition 1

by Lou Lesko, Bobbi Lane
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Cengage Learning
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Advertising Photography: A Straightforward Guide to a Complex Industry / Edition 1

If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences—good and bad—of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants

Product Details

ISBN-13: 9781598634068
Publisher: Cengage Learning
Publication date: 10/23/2007
Edition description: New Edition
Pages: 304
Product dimensions: 7.30(w) x 9.10(h) x 0.80(d)

Table of Contents

Chapter 1: Getting Noticed Chapter 2: The Players Chapter 3: The Bid Chapter 4: The Re-Bid Chapter 5: When the job awards Chapter 6: On the Set Chapter 7: Post Production And Delivery Chapter 8: Fashion Photographer Chapter 9: Celebrity Photographer Chapter 10: Beauty Photographer Chapter 11: Lifestyle Photographer Chapter 12: Food Photographer Chapter 13: Product Photographer Chapter 14: Car Photographer Chapter 15: Location, Travel and Resort Photographer Chapter 16: Digital Effect Photographer Chapter 17: Stock Photographer Chapter 18: Fabulous Stories Chapter 19: The Creative Process Chapter 20: Resources

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Advertising Photography: A Straightforward Guide to a Complex Industry 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
The world of advertising photography is some what like a gauntlet that has to be run in order to see it's inner workings. Problem is you can't run the gauntlet without knowing how to get in. Lou's book really gives the insight and acumen needed to get a good understanding of who the key players in the industry are and how the process works, consequently it is well worth the read if one is serious about building a solid foundation to launch their own career from.
Guest More than 1 year ago
I have been truly inspired by reading Lou Lesko's Advertising in Photography. The first few pages open up with quick hints of the profession. I feel a blast of energy when im reading that makes me want to stand up on a table, pound my fists against my chest like a monkey, and scream I am a photographer! He encourages readers to state their dream profession as if already when asked rather than their current job allowing more opportunites. A whole new level starts there and once you say im a photographer, its almost like you get a whole new flocks of ducks wanting more bread.