Strategies and Techniques
In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you:
• Proven strategies for developing more effective marketing programs
• Powerful ideas for creating dynamic content
• Specific guidelines for executing marketing plans
• Time-tested formulas for measuring success
• And much more!
" Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO."
Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson
" If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share."
Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix
BMA Colorado is a 13-time national BMA Chapter of the Year award winner.