"Aesop's Keys" shows business leaders how to delight their top customers with 12 new marketing strategies. Some keys to profitable marketing are to focus on quality, compete on strength, target key prospects, and reward the best. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and shows how to apply each key to a business. A universal law of results, the 80/20 rule, predicts how much any business can magnify profits by focusing on its most profitable customers. Business leaders recommend this book. "Want to generate more profits? Dr. Kruger lays out easy-to-follow ways to increase your profits," testifies Ken Bernhardt, Taylor E. Little Regents Professor of Marketing Emeritus, Robinson College of Business, Georgia State University, Woodstock, Georgia. "Aesop's Keys is an intriguing fusion of Aesop's wisdom with scientific realism that can truly benefit business leaders," states Richard Koch, author of the million-copy best seller, "The 80/20 Principle: The Secret of Achieving More with Less," Gibraltar. "During my years of selling and servicing insurance, the results were exactly as predicted in her book," confirms Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia. "Entrepreneurs seeking profitable results through new, applied directions will find that 'Aesop's Keys to Profitable Marketing' provides an easy formula of success for virtually any business endeavor," evaluates D. Donovan, Senior Reviewer, Midwest Book Review, Oregon, Wisconsin. Another published book by Dr. Kruger, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses. She has provided marketing research to various corporations, commercialized her software worldwide, and guided more than 2000 start-ups to succeed. Dr. Kruger owns Strategic Power, a marketing consultancy that is rated A+ by the Better Business Bureau and is certified as women-owned by WBE and WOSB. "Aesop's Keys to Profitable Marketing" coaches business leaders to spark their profits and ignite the engine of prosperity.