Chuck Thompson is a widely respected expert in the health and fitness industry who brought sweeping changes to the way health and fitness is sold and marketed. If you are a member of a fitness club you probably joined on a membership based on Chuck's design. With Chuck's help, learn how to build and promote any health and fitness product or service.
Chuck walks readers through his journey in the exciting, sexy, glory days of the health club industry while teaching you his innovative systems that have become the business model of the 2000s. Anyone in the health club industry-whether an owner, sales representative, developer, marketer, entrepreneur, member, someone thinking about joining a health club or someone just wanting to lose weight-will find Chuck's experience and teachings extremely useful.
Chuck provides a step-by-step approach on how to be enormously successful in the health and fitness business selling and marketing any health and fitness product. Chuck and his company Mulligan Marketing Concepts® (MMC®) has raised more than a half of a billion dollars for clients over the past twenty-five years. With Affordable Health and Fitness: The Business of Fitness, learn how to make your mark in the health and fitness industry today!
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About the Author
Chuck Thompson has been working in the health and fitness industry for the past thirty-five years. He started in a sales position in Nashville, Tennessee, in 1982 and worked his way up. Since then, he has worked in sales, marketing, management, middle management, upper-level management, and then founded MMC® in 1991, the world's leader in health club marketing.
Chuck has spoken in multiple venues and has been featured in various publications about sales and marketing in the health club industry. He was one of the guest speakers at the 1999 International Health, Racquet, and Sportsclub Association (IHRSA) convention and has written for IHRSA's CBI Magazine. He has spent the past twenty-five years as president and CEO of MMC® and has represented over five hundred health clubs and over two hundred golf courses.
Chuck revolutionized the health club industry as well as the golf industry by making memberships affordable for all Americans!