Over the last two decades Oprah Winfrey's journey has taken her from talk show queen to-as Time Magazine has asserted-"one of the most important figures in popular culture." Through her talk show, magazine, website, seminars, charity work, and public appearances, her influence in the social, economic, and political arenas of American life is considerable and until now, largely unexamined. In The Age of Oprah, media scholar and journalist Janice Peck traces Winfrey's growing cultural impact and illustrates the fascinating parallels between her road to fame and fortune and the political-economic rise of neoliberalism in this country. While seeking to understand Oprah's ascent to the near- iconic status that she enjoys today, Peck's book provides a fascinating window into the intersection of American politics and culture over the past quarter century.
About the Author
Janice Peck teaches media studies at the University of Colorado at Boulder. She is the author of a book on religious television and has published work on media theory, television and the family, cultural studies, TV talk shows, advertising, and representations of race in media. She also worked as a journalist and editor for newspapers, magazines and radio.
Table of Contents
Preface Chapter 1: The Age of Oprah: Culture and Politics in the Neoliberal Era Chapter 2: The Therapeutic Enterprise and the Quest for Women's Hearts and Minds Chapter 3: Backlash Politics, the Dysfunctional Self, and the Recovery Cure Chapter 4: Recovery and Reaganism: The Psychologization of the Political and the Politics of Pathology Chapter 5: Mind Cure, the Enchanted Self, and the New Liberal Covenant Chapter 6: "Transcending Race": The Racial Politics of Oprah Winfrey and New Liberalism Chapter 7: The Oprah Brand and the Enterprising Self Chapter 8: The Anxieties of the Enterprising Self and the Limits of Mind Cure in the Age of Oprah Oprah Winfrey Show Episodes Cited Notes References Index About the Author