Targeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture. These consumers have grown older but have not stopped consuming.Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the 'individualised consumer citizen' and what this means for health and social policies. The book will appeal to students, lecturers, researchers and policy analysts. It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology. It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.
|Publisher:||Policy Press at the Univ of Bristol|
|Product dimensions:||4.00(w) x 6.00(h) x 0.40(d)|
About the Author
Ian Rees Jones, School of Social Sciences, University of Bangor., Martin Hyde, Department of Epidemiology and Public Health, University College London, Christina R. Victor, School of Health Sciences and Social Care, Brunel University Uxbridge, Richard D. Wiggins, Department of Sociology, City University, London, Chris Gilleard, SW London & St George's Mental Health NHS Trust and Paul Higgs, Centre for Behavioural and Social Sciences in Medicine, University College London