Agency Compensation: A Guidebook

Agency Compensation: A Guidebook

by Robert Lundin

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Overview

Agency Compensation: A Guidebook by Robert Lundin

The "standard" commission fee no longer exists. Instead, there are myriad choices and options for determining agency compensation scales. But to develop effective fee arrangements, there are some facts advertisers need to know about agency costs. Agency Compensation: A Guidebook shows you how to design a compensation system that accomplishes your goals while being financially equitable to both parties. It provides overviews of all the key aspects of compensation including: agency costs and cost systems; different types of agency compensation; incentive-based compensation programs; and guidance to determine if a compensation program is successful.

Product Details

ISBN-13: 9781563180187
Publisher: Association of National Advertisers, Incorporated
Publication date: 05/28/1995
Pages: 88

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