"aLearning: A Trail Guide to Association eLearning" is just what it says it is -- a guide that will help you: -- Discover new, affordable elearning options. -Match content to the appropriate online deployment option. -Integrate social media options into your curriculum. -Gain leadership support. -Estimate revenue and expenses so you can plan a workable budget. -Market your alearning initiative and assess its success. Packed with charts, activities, and step-by-step instructions for applying what you're reading, you'll have completed a workable plan by the time you've finished the 270+ pages. Based on years of award-winning experience in adult and online learning, Ellen Behrens brings her association-specific perspective to this important guide, the result of her own successful launch of an association's online learning program and her previous corporate background in developing training for the Web.