All American Ads of the 20's

All American Ads of the 20's


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All American Ads of the 20's by Jim Heimann, Steven Heller

The dawn of American consumerism Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women's liberation, bathtub gin and a booming economy kept the country's mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gas before the nation's descent into the Great Depression. Forging the way into the future like a modern streamliner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream — which it did with great success.

Product Details

ISBN-13: 9783822825112
Publisher: Taschen America, LLC
Publication date: 12/02/2004
Pages: 512
Product dimensions: 7.96(w) x 10.70(h) x 0.95(d)

About the Author

Steven Heller is the art director of the NY Times Book Review and co-chair of the MFA Design program at the School of Visual Arts. He is the editor of the AIGA online journal, VOICE. He is a contributing editor to PRINT, EYE, Baseline, and ID. He writes f

Jim Heimann is a graphic designer, illustrator, and educator whose previous books include California Crazy: Roadside Vernacular Architecture, also published by Chronicle Books.

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