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Alternate 9th Edition with Lucas-on-the-go Access Card / Edition 9
     

Alternate 9th Edition with Lucas-on-the-go Access Card / Edition 9

by Stephen Lucas
 

ISBN-10: 0077217187

ISBN-13: 9780077217181

Pub. Date: 07/26/2007

Publisher: McGraw-Hill Companies, The

Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors.

The new Alternate Edition

Overview

Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations and thorough coverage. By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than six million students and instructors.

The new Alternate Edition with Lucas-on-the-go offers even more tools and study options with downloadable content for iPod or MP3 compatible players to better fit the active lifestyles and diverse learning styles of today's students.

Product Details

ISBN-13:
9780077217181
Publisher:
McGraw-Hill Companies, The
Publication date:
07/26/2007
Edition description:
New Edition
Pages:
506
Product dimensions:
8.10(w) x 10.00(h) x 1.00(d)

Table of Contents

Part One: Speaking and Listening

Chapter 1: Speaking in Public

Chapter 2: Ethics and Public Speaking

Chapter 3: Listening
Appendix: Giving Your First Speech
Part Two: Speech Preparation: Getting Started

Chapter 4: Selecting a Topic and Purpose

Chapter 5: Analyzing the Audience

Chapter 6: Gathering Materials

Chapter 7: Supporting Your Ideas
Part Three: Speech Preparation: Organizing & Outlining

Chapter 8: Organizing the Body of the Speech

Chapter 9: Beginning and Ending the Speech

Chapter 10: Outlining the Speech
Part Four: Presenting the Speech

Chapter 11: Using Language

Chapter 12: Delivery

Chapter 13: Visual Aids
Appendix: Using PowerPoint
Part Five: Varieties of Public Speaking

Chapter 14: Speaking to Inform

Chapter 15: Speaking to Persuade

Chapter 16: Methods of Persuasion

Chapter 17: Speaking on Special Occasions

Chapter 18: Speaking in Small Groups
Appendix: Speeches for Analysis and Discussion

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