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Mac’s many accomplishments enable him to provide, by example, a powerful message, which includes his seven principles for business owners, managers, executives, and employees at every level. Two respected business writers, Thomas Duening and John Ivancevich, have captured Mac’s universally applicable tips, pointers, and principles that readers can use to improve their approach to customer service, marketing, and managing. Readers will learn how to:
*Implement the unique customer service approach popularized by Mac.
*Make and keep promises in a manner seldom seen in business today.
*Work hard with vigor, purpose, and constancy.
Mac is a marketer extraordinaire and a devoted philanthropist. His story contains a basic philosophy of success that can be understood and used by people in all walks of life.
About the Authors:
Jim “Mattress Mac” McIngvale, cofounder and owner of Gallery Furniture in Houston, Texas, is known as the “save you money, same-day delivery mattress guy” who is constantly in the news. Mac has shared his passion for success and commitment to the community as a guest on Oprah and The Today Show.
Dr. Thomas N. Duening is an entrepreneur, consultant, author, and college instructor. He holds a bachelor’s degree from the University of Wisconsin and a master’s degree and doctorate from the University of Minnesota.
Dr. John M. Ivancevich is a researcher, trainer, consultant, and prolific textbook author with more than 60 titles to his credit. He holds a bachelor’s degree from Purdue University and a master’s degree and doctorate from the University of Maryland.