Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public

Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public

by Cornelia Dean

Paperback(Reprint)

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Overview

What we don’t know can hurt us—and does so every day. Climate change, health care policy, weapons of mass destruction, an aging infrastructure, stem cell research, endangered species, space exploration—all affect our lives as citizens and human beings in practical and profound ways. But unless we understand the science behind these issues, we cannot make reasonable decisions—and worse, we are susceptible to propaganda cloaked in scientific rhetoric.

To convey the facts, this book suggests, scientists must take a more active role in making their work accessible to the media, and thus to the public. In Am I Making Myself Clear? Cornelia Dean, a distinguished science editor and reporter, urges scientists to overcome their institutional reticence and let their voices be heard beyond the forum of scholarly publication. By offering useful hints for improving their interactions with policymakers, the public, and her fellow journalists, Dean aims to change the attitude of scientists who scorn the mass media as an arena where important work is too often misrepresented or hyped. Even more important, she seeks to convince them of the value and urgency of communicating to the public.

Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.

Product Details

ISBN-13: 9780674066052
Publisher: Harvard
Publication date: 10/22/2012
Edition description: Reprint
Pages: 288
Product dimensions: 6.90(w) x 4.30(h) x 1.10(d)

About the Author

Cornelia Dean is a science writer for the New York Times and Writer-in-Residence at Brown University.

Table of Contents

  1. An Invitation to Researchers
  2. Know Your Audience
  3. The Landscape of Journalism
  4. Covering Science
  5. The Problem of Objectivity
  6. The Scientist as Source
  7. Public Relations
  8. Telling Stories on Radio and TV
  9. Telling Science Stories Online
  10. Writing about Science and Technology
  11. The Editorial and Op-Ed Pages
  12. Writing Books
  13. On the Witness Stand
  14. Making Policy
  15. Other Venues
  16. Conclusion

  • Notes
  • Acknowledgments
  • Suggested Reading
  • Bibliography
  • Index

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