AMA Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, and Implementation

AMA Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, and Implementation

by Alan F. Dutka

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Overview

AMA Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, and Implementation by Alan F. Dutka

AMA Handbook for Customer Satisfaction unlocks the secrets to planning and implementing a comprehensive customer satisfaction program-the linchpin of any effective marketing operation in the 1990s and beyond.

Product Details

ISBN-13: 9780844235868
Publisher: NTC Publishing Group
Publication date: 08/01/1995
Pages: 240
Product dimensions: 6.03(w) x 9.01(h) x 0.63(d)

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