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AMA Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, and Implementation
     

AMA Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, and Implementation

by Alan F. Dutka
 

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AMA Handbook for Customer Satisfaction unlocks the secrets to planning and implementing a comprehensive customer satisfaction program-the linchpin of any effective marketing operation in the 1990s and beyond.

Overview

AMA Handbook for Customer Satisfaction unlocks the secrets to planning and implementing a comprehensive customer satisfaction program-the linchpin of any effective marketing operation in the 1990s and beyond.

Editorial Reviews

Booknews
A marketing guide with examples from large companies including Burger King and Baxter Healthcare Corp. Covers planning customer satisfaction research, designing questionnaires, conducting surveys, analyzing the results, applying the results, and maintaining customer satisfaction. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780844234540
Publisher:
McGraw-Hill Companies, The
Publication date:
05/01/1993
Pages:
240
Product dimensions:
6.35(w) x 9.32(h) x 0.83(d)

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