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Just because you’re not a born writer doesn’t mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including:
• Business plans
• Press releases
• Collection Letters
• Sales materials
• And more
Arranged alphabetically and cross-referenced for easier use, the book presents clear examples of how to (and how not to) create winning materials every time. The authors’ step-by-step instructions begin with an overview of the writing process, from preparation and research right through to final review and publication. Sample documents show you how your pieces should look and read, and close to 300 individual entries cover key points of grammar, style and spelling, and present strategies for writing more clearly, avoiding bias, eliminating clichés, and much more.
|Product dimensions:||10.28(w) x 11.04(h) x 1.83(d)|
|Age Range:||18 Years|
About the Author
KEVIN WILSON (Acworth, GA) is a writer, instructional designer, training consultant and Vice President of Videologies, Inc., a company that specializes in training administrative professionals.
JENNIFER WAUSON (Acworth, GA) is a training consultant, project manager, and President of Videologies, Inc. They are the authors of Administrative Assistant’s and Secretary’s Handbook (978-0-8144-0913-8).
Read an Excerpt
The AMA Handbook of Business Writing is a desktop job aid for all corporate communicators. The book is a collection of easy-to-find information on style, grammar, usage, punctuation, language construction, formatting, and business documents.
In writing three editions of the Administrative Assistant’s and Secretary’s Handbook, we have done extensive research on language usage. In addition a we are the founders of a corporate communications consulting business with over 25 years’ experience working for many Fortune 500 companies like
IBM, AT&T, Sony, Chevron, Hewlett Packard, and Cox Enterprises. In our work, we’ve developed hundreds of business documents including Web sites, brochures, reports, presentations, marketing plans, policy manuals a video programs, software tutorials, and training materials. In The AMA
Handbook of Business Writing, we take the best of these corporate business writing guidelines and organize them in a way corporate writers will find useful.
We’ve written the book so you can easily find information on a particular topic and quickly get back to your writing project. We have alphabetized most of the book and included cross-references to assist you in finding alternatively worded entries.
The book is organized into three sections:
• Section 1: The Writing Process
• Section 2: The Business Writer’s Alphabetical Reference
• Section 3: Sample Business Documents
The book also includes a detailed table of contents and index that will assist you in quickly finding what you are seeking.
The Sample Business Documents section includes guidelines, tips, and a wide variety of business documents, including annual reports, brochures a business letters, business plans, grant proposals, mission statements a newsletters, policies, press releases, proposals, résumés, surveys, speeches a training manuals, user guides, and white papers.
We believe The AMA Handbook of Business Writing is an essential desk reference for the following business writers:
• Corporate communications writers and managers
• Marketing writers and managers
• Human resources administrators and managers
• Sales representatives and managers
• Training developers and managers
• Technical writers
• Grant writers
• Public relations writers
• Administrative assistants
Table of Contents
SECTION 1: THE WRITING PROCESS
SECTION 2: THE BUSINESS WRITER'S ALPHABETICAL REFERENCE
SECTION 3: SAMPLE BUSINESS DOCUMENTS