Be warned when you read this book you will be challenged to reconsider the very basis of how we think of our customers, our businesses, and ourselves.
If you are a leader you will be asked to consider your readiness, not for the world to come, but for the one that is with us right now. Consider some of the questions raised:
- Do we really believe that a salesperson should be calling on a customer like Wal-Mart? With annual revenue that would make some first world nations envious shouldn't we be employing an ambassador?
- Do we really think that Baby Boomers are going to go gracefully into old age? Are we going to try and sell this generation that refused to grow up the same walkers, canes and other accoutrements of old age that fit our parents? Hardly!
- Have we thought about what is going to happen when there are not enough bricks and mortar consumers to support the current size of our super center retailers? Will they close stores, downsize them, or will they just go away?