In Ambient Rhetoric, Thomas Rickert seeks to dissolve the boundaries of the rhetorical tradition and its basic dichotomy of subject and object. With the advent of new technologies, new media, and the dispersion of human agency through external information sources, rhetoric can no longer remain tied to the autonomy of human will and cognition as the sole determinants in the discursive act.
Rickert develops the concept of ambience in order to engage all of the elements that comprise the ecologies in which we exist. Culling from Martin Heidegger’s hermeneutical phenomenology in Being and Time, Rickert finds the basis for ambience in Heidegger’s assertion that humans do not exist in a vacuum; there is a constant and fluid relation to the material, informational, and emotional spaces in which they dwell. Hence, humans are not the exclusive actors in the rhetorical equation; agency can be found in innumerable things, objects, and spaces. As Rickert asserts, it is only after we become attuned to these influences that rhetoric can make a first step toward sufficiency.
Rickert also recalls the foundational Greek philosophical concepts of kairos (time), chora (space/place), and periechon (surroundings) and cites their repurposing by modern and postmodern thinkers as “informational scaffolding” for how we reason, feel, and act. He discusses contemporary theory in cognitive science, rhetoric, and object-oriented philosophy to expand his argument for the essentiality of ambience to the field of rhetoric. Rickert then examines works of ambient music that incorporate natural and artificial sound, spaces, and technologies, finding them to be exemplary of a more fully resonant and experiential media.
In his preface, Rickert compares ambience to the fermenting of winehow its distinctive flavor can be traced to innumerable factors, including sun, soil, water, region, and grape variety. The environment and company with whom it’s consumed further enhance the taste experience. And so it should be with rhetoricto be considered among all of its influences. As Rickert demonstrates, the larger world that we inhabit (and that inhabits us) must be fully embraced if we are to advance as beings and rhetors within it.
About the Author
Thomas Rickert is associate professor of English at Purdue University and author of Acts of Enjoyment: Rhetoric, Zizek, and the Return of the Subject, winner of the 2007 JAC Gary A. Olson Award.
Table of Contents
Introduction. Circumnavigation: World/Listening/Dwelling 1
Part 1 Diffractions of Ambience
Chapter 1 Toward the Chora: Kristeva, Derrida, and Ulmer on Emplaced Invention 41
Chapter 2 Invention in the Wild: On Locating Kairos in Space-Time 74
Chapter 3 Ambient Work: Networks and Complexity in an Ambient Age 99
Chapter 4 Music@Microsoft.Windows: Composing Ambience 130
Part 2 Dwelling with Ambience
Chapter 5 Rhetoric, Language, Attunement: Burke and Heidegger 159
Chapter 6 The Rhetorical Thing: Objective, Subjective, Ambient 191
Chapter 7 Ambient Dwelling: Heidegger, Latour, and the Fourfold Thing 220
Chapter 8 Attuning to Sufficiency: A Preparatory Study in Learning How to Dwell 246
Conclusion. Movement, Heidegger's Silence, Disclosure 271
Works Cited 313