Pub. Date:
Lexington Books
America in JeruSALEm: Globalization, National Identity, and Israeli Advertising

America in JeruSALEm: Globalization, National Identity, and Israeli Advertising

by Anat First, Eli Avraham
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Product Details

ISBN-13: 9780739133255
Publisher: Lexington Books
Publication date: 10/26/2009
Pages: 156
Product dimensions: 6.20(w) x 9.10(h) x 0.80(d)

About the Author

Anat First is professor of communications at Netanya Academic College in Israel. She is co-author with Hanna Adoni of Structural Dilemmas in the Consolidation Research and Teaching: The Case of the Department of Communication at Hebrew University and co-author with Eli Avraham ofCoverage of Israeli Arabs in Israeli Media. Eli Avraham is senior lecturer of communication at the University of Haifa in Israel. He is author ofThe Media in Israel, Center and Periphery, The Hidden Israel, Campaigns for Promoting and Marketing Cities in Israel, Behind Media Marginality: Coverage of Social Groups and Places in the Israeli Press, andMedia Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries, and Tourist Destinations.

Table of Contents

Chapter 1 Introduction Chapter 2 Chapter 1. Globalization, Americanization, Advertising, and Israeli Society Chapter 3 Chapter 2. The National Sphere Chapter 4 Chapter 3. The Geographical Sphere Chapter 5 Chapter 4. The Capitalist-Economic Sphere Chapter 6 Chapter 5. The Cultural Sphere Chapter 7 Chapter 6. National Identity, Advertising, and Patriotism during Crisis Chapter 8 Chapter 7. Conclusions

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