The American Film Institute s bestselling sreenwriting guide is now updated! Only the American Film Institute -- the country s most prestigious film organization -- could offer this level of screenwriting expertise! Specially created by a top television programming executive and former instructor at the AFI film school, this bestselling screenwriting guide is now revised and updated to cover the latest techniques for crafting first-rate screenplays for film and TV. Professional, practical and totally authoritative, this outstanding reference is a favorite of aspiring screenwriters and their teachers. Contents include: - Innovative ideas for structuring the plot, developing characters, and building momentum - Professional guidance on marketing a screenplay - Concise encyclopedia of screenwriting techniques Dona Cooper, a senior television programming executive, has taught screenwriting at the AFI Center for Advanced Film and Television Studies in Los Angeles.