AMERICA'S GENERATIONS IN THE WORKPLACE, MARKETPLACE, AND LIVING ROOM

AMERICA'S GENERATIONS IN THE WORKPLACE, MARKETPLACE, AND LIVING ROOM

by CHUCK UNDERWOOD

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Overview

The definitive "bible" of generational dynamics and generational business strategies, covering Silents, Boomers, X'ers, Millennials, and with an alert that America's next generation is about to arrive. Each generation's life, so far. Marketplace and Workforce strategies. Leadership. Meant for business, government, education, religion, book club

Product Details

ISBN-13: 9780979574511
Publisher: The Generational Imperative, Inc.
Publication date: 02/22/2018
Pages: 810
Product dimensions: 6.00(w) x 9.00(h) x 1.61(d)

Table of Contents

Contents

Contact Chuck Underwood. . xi

Reviews. . xiii

Introduction. . xv



What Is A Generation?

Chapter 1 What Is A Generation?. . 3

Chapter 2 America’s 5 Living Generations. . 10

Chapter 3 Canada And Other Nations. . 17

Chapter 4 How Generational Strategy Is Used. . 24

Chapter 5 Beware The Crap. . . . . . . . . . . . . . .27

Chapter 6 Where Does Chuck Underwood Get His Information?. . 32

Their Unforgettable Life Stories

The Silents: America’s Last Innocent Generation. . 43

Chapter 7 The Silents. . . 45

The Boomers: Forever Young. . 103

Chapter 8 The Boomers. . 105

Gen X: 58,541,842 Armies Of One. . 199

Chapter 9 Gen X. . 201

The Millennials: The New World. . 317

Chapter 10 The Millennials. . 319

Chapter 11 When Will Millennials End And

Our Next Generation Begin?. . 415

The Generational Disruption Of The Workplace

Chapter 12 Generational Workplace Diversity And Strategies. . 423

Chapter 13 Silents In The Workplace. . 427

Chapter 14 Boomers In The Workplace. . 442

Chapter 15 X’ers In The Workplace. . 457

Chapter 16 Millennials In The Workplace. . 480

The Generational Disruption Of The Marketplace

Chapter 17 Generational Marketplace Strategies. . 521

Chapter 18 Marketing To Silents. . 535

Chapter 19 Marketing To Boomers. . 567

Chapter 20 Marketing To X’ers. . 618

Chapter 21 Marketing To Mils.

Creating the Right Organizational Culture

Chapter 22 Creating the Right Organizational Culture. . 683

Chapter 23 Industry-Specific Applications Of Generational Strategies. . 688

Generational Manners, Civility, Courtesy. . 689

Generational Higher-Education Strategies. . 691

Generational Research Strategies. . 694

Generational Newspaper Strategies. . 696

Generational Patient Care Strategies. . 699

Generational Behavioral Health Care Strategies. . 700

Labor Shortages In Manual Labor. . 704

Generational Economic Development And Community

Planning Strategies. . 706

Generational Political Strategies: Legislative Relations, Campaigns, And Advocacy. . 710

Generational Fundraising And Development Strategies. . 712

Generational Selling And Customer Service Strategies. . 716

Generational Faith-Based Strategies. . 724

Generational Membership And Volunteer Strategies. . 729

Generational Leadership And Governance Strategies. . 731

Chapter 24 The Speech. . 734

About The Author. . 781

Written Evaluations Of Chuck’s

Seminars And Keynotes. . 783

The Final Thought. . 788

How To Purchase . 790

Customer Reviews