Amul's India : Based On 50 Years Of Advertising By daCunha Communication

Amul's India : Based On 50 Years Of Advertising By daCunha Communication

by Gujarat Co-operative Milk Marketing Federation Ltd

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Overview

Amul's India : Based On 50 Years Of Advertising By daCunha Communication by Gujarat Co-operative Milk Marketing Federation Ltd

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.

Product Details

ISBN-13: 9789350295038
Publisher: HarperCollins Publishers India
Publication date: 05/10/2012
Sold by: HARPERCOLLINS
Format: NOOK Book
Pages: 228
File size: 34 MB
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About the Author

The book is a compilation of contributions by many well-known personalities. The main essay is by Santosh Desai. Other contributors include Rajdeep Sardesai, Harsha Bhogle, Shyam Benegal, Shobhaa De, Sylvester DaCunha and Alyque Padamsee.

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