Amway: The True Story of the Company That Transformed the Lives ofMillions

Amway: The True Story of the Company That Transformed the Lives ofMillions

by Wilbur Cross


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Not just a business, but an opportunity for personal success and achievement, Amway has spread the old-fashioned American dream across the globe-from South America to the Pacific Rim. This definitive history of Amway delves deep into the heart and soul of the organization. It is an inspirational, motivational chronicle of the company as a whole-its ideology, goals, beliefs, ethics, and sense of values-filled with uplifting stories of people around the world whose lives have been totally transformed by the Amway philosophy.

Product Details

ISBN-13: 9780425176467
Publisher: Penguin Publishing Group
Publication date: 02/01/2001
Edition description: Reissue
Pages: 224
Product dimensions: 5.20(w) x 8.00(h) x 0.60(d)

About the Author

Wilbur Cross is the author of Choices with Clout (Berkley). He lives in Hilton Head, South Carolina.

Table of Contents

Preface: Author's Viewpointvii
Introduction: Multilevel Marketingxi
1A Global Portrait1
2The "Bootstraps" Philosophy13
3Motivation: Heartbeat of the Business35
4The Cutting Edge53
5State-of-the-art Technical Support67
6Commitment to Excellence83
7People Power: Domestic Growth in North America105
8Foreign Expansion135
9New Generations and Old Legacies155
10Amway Distributor Profile171
11The Millennium193
AppendixAmway Awards and Rewards199

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