For many Americans, the rise of white supremacy is a recent phenomenon. The truth is quite the
contrary. In this book, David R. Morse details how racism and nativism have been constants in
America, from the founding of Jamestown to the administration of Donald Trump.
The most egregious example of racism has been directed at African Americans, who came to this
country not of their own free will, but as slaves. From the Civil War to the Civil Rights movement, to
Black Lives Matter, the struggle for equality has been ongoing and so often contested by Whites.
Additionally, as various immigrant groups have come to the U.S., the public and the government
have responded by vilifying them, often with violence, once they arrive.
This book makes a cogent argument that people who are, or were, different from the country's
white Anglo founders have always been viewed with suspicion. At the same time, Blacks and immigrant
groups have contributed to the nation's growth and the development of a national identity.
With individual chapters for specific ethnic groups, this book explores the implications of race and
ethnicity on science and the Census, and how racial classifications and theories have changed over
time. Morse also looks to the future and examines various evidence that points to the role of race in
the coming decades, as America's White population approaches less than half the U.S. population.
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About the Author
American Dimensions, a market research company focused on
Hispanic, African American, Asian American, and LGBTQ
Americans, and a professor of history. A social justice activist, he is a frequent speaker on multicultural markets and is known for having worked with some of the most successful organizations in
America in developing marketing and inclusion strategies focused on multicultural
He holds a Master of International Management degree from Thunderbird, The
American Graduate School of Global Management, a Master of Arts from California
State University, Los Angeles in History, and a Bachelor of Arts degree from the
University of New Hampshire, where he studied Psychology and Japanese Studies.
His books include Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity and Sexual Orientation and Kissinger and the Yom Kippur War.