Scientific Essay from the year 2012 in the subject Sociology - Communication, University of Minho (Social Sciences Institute), course: Communication Sciences, language: English, abstract: I am going to explain what the culture is at the beginning of my study as well as redefine it because I will relate it to the communication sociology. I have defined culture and contemporary culture seperatedly since they both carry different meanings in a way. I would like to mention the relationship between the Media and culture since I believe they affect each other at certain levels. I will also explain how the Media is effective on our culture and beliefs accordingly. The Idea of Culture by Terry Eagleton, the term 'culture' has been defined in a different way, which leads us to think that what we think of culture may be much more astonishing than we supposed before. I will go on my study by benefiting from Raymond Williams's ideas due to the fact that he has a different and original approach to the term of culture and its contemporaries. Zygmunt Baumann is an important author speaking of contemporary culture. I will try to show the relationship between culture and society in terms of communication studies. This essay does not aim to prove anything but would like to lead those who are interested in communication sociology.