An Audience of One: Reclaiming Creativity for Its Own Sake
An Audience of One: Reclaiming Creativity for Its Own Sake

An Audience of One: Reclaiming Creativity for Its Own Sake

by Srinivas Rao

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The creator of the Unmistakable Creative podcast makes a counterintuitive argument: By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience.

Creating for your own pleasure--whether you're writing a novel, composing songs, or painting a landscape--can seem pointless. It's tempting to focus on pursuing money and fame, rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life, rather than being a source of joy.

Rao, host of the podcast The Unmistakable Creative, argues that we should counter this thinking by intentionally creating art for ourselves alone--an audience of one. In this book he shares the fascinating true stories of creatives who took this path, along with actionable tips and the research of creativity experts. You'll learn, for example:

* How Oprah's intentional focus on her own work rather than the opinions of everyone else catapulted her into one of the most popular talk shows of all time.

* How being process-driven can not only help you produce more work, but can make you happier outside of your creative time.

* How to put together a creative "team of rivals" whose feedback can help you hone your craft and filter out useless feedback.

By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.

Product Details

ISBN-13: 9781101981733
Publisher: Penguin Publishing Group
Publication date: 08/07/2018
Pages: 224
Sales rank: 523,994
Product dimensions: 5.00(w) x 6.90(h) x 1.00(d)

About the Author

Srinivas Rao is the host and founder of the popular podcast, the Unmistakable Creative, where he's interviewed over five hundred creative people. Former guests on the show include Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte. His self-published book The Art of Being Unmistakable was a Wall Street Journal bestseller.

Read an Excerpt

Writer Karan Bajaj's mother was a schoolteacher and his father was an engineer. As is common in Indian culture, he was supposed to become either a doctor or an engineer. He said, "For the first twenty-two years of my life I didn't think at all, I had no independent thought at all of who I wanted to be. I was just following the path that was laid out in front of me, which was get into engineering college, then business school, and become an engineer." But he started writing ten years ago at age twenty-eight, and published his first novel at twenty-nine.

Excerpted from "An Audience of One"
by .
Copyright © 2018 Srinivas Rao.
Excerpted by permission of Penguin Publishing Group.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Introduction 1

Part 1 Listening to Creativity 17

Part 2 Listening to Yourself 35

Part 3 Listening to Your Environment 79

Part 4 Listening to Others 149

Part 5 Not a Conclusion 191

Acknowledgments 199

Resources 201

Index 205

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