Analogue and Digital: Writings on the Philosophy of Making

Analogue and Digital: Writings on the Philosophy of Making

by Otl Aicher




Otl Aicher was an outstanding personality in modern design. His work since the fifties, his period at the now legendary Hochschule für Gestaltung in Ulm, of which he was a co-founder, in the field of corporate design are major achievements in the visual culture of our times. An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available here for the first time.

Product Details

ISBN-13: 9783433024034
Publisher: Wiley
Publication date: 03/01/1994
Pages: 192
Product dimensions: 5.67(w) x 8.70(h) x 0.76(d)

About the Author

Otl Aicher was one of the outstanding exponents of modern design. since the fifties, since his time at the now legendary hochschule für gestaltung in ulm, of which he was a cofounder, he has produced corporate design, to mention just one field of his work, that is among the great achievements of contemporary visual culture - all that need be mentioned here are his designs for braun, lufthansa, second german television, the munich olympics of 1972, and ERCO. a fundamental aspect of Aicher's work is the fact that it is anchored in a "philosophy of making" inspired by thinkers like ockham, kant or wittgenstein, a philosophy dealing with the requirements and aims as well as the objects and claims of design. Aicher's writings on questions of design (covering all branches of visual design, right down to architecture) are available here complete for the first time.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews