Analyzing and Reporting Focus Group Results / Edition 1

Analyzing and Reporting Focus Group Results / Edition 1

by Richard A. Krueger
ISBN-10:
0761908161
ISBN-13:
9780761908166
Pub. Date:
07/24/1997
Publisher:
SAGE Publications
Select a Purchase Option (New Edition)
  • purchase options
    $49.66 $65.00 Save 24% Current price is $49.66, Original price is $65. You Save 24%.
  • purchase options

Overview

Analyzing and Reporting Focus Group Results / Edition 1

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

Product Details

ISBN-13: 9780761908166
Publisher: SAGE Publications
Publication date: 07/24/1997
Series: Focus Group Kit Series , #6
Edition description: New Edition
Pages: 160
Product dimensions: 6.90(w) x 9.70(h) x 0.40(d)

Table of Contents

PART ONE: THE FOUNDATION
Introduction to Analysis
Critical Ingredients of Qualitative Analysis
Analysis Principles of Particular Importance to Focus Group Research
Analysis Considerations for Focus Group Research
PART TWO: DOING ANALYSIS
The Analysis Process
Tools and Equipment for Making Analysis Easier
Questions Focus Group Analysts Must Face
Strategies Used by Experts
Advice for First-Timers
PART THREE: SHARING RESULTS
Principles of Reporting
Written Reports
Oral Reports
PART FOUR: POSTSCRIPT

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews