Analyzing Mad Men: Critical Essays on the Television Series

Analyzing Mad Men: Critical Essays on the Television Series

by Scott F. Stoddart (Editor)


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AMC's episodic drama Mad Men has become a cultural phenomenon, detailing America's preoccupation with commercialism and image in the Camelot of 1960s Kennedy-era America, while self-consciously exploring current preoccupations. The 12 critical essays in this collection offer a broad, interdisciplinary approach to this highly relevant television show, examining Mad Men as a cultural barometer for contemporary concerns with consumerism, capitalism and sexism. Topics include New Historicist parallels between the 1960s and the present day, psychoanalytical approaches to the show, the self as commodity, and the "Age of Camelot" as an "Age of Anxiety," among others. A detailed cast list and episode guide are included.
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Product Details

ISBN-13: 9780786447381
Publisher: McFarland & Company, Incorporated Publishers
Publication date: 07/12/2011
Pages: 284
Product dimensions: 5.90(w) x 8.90(h) x 0.80(d)
Age Range: 18 Years

About the Author

Scott F. Stoddart is the dean of the College of Arts and Sciences at Saint Peter’s University in Jersey City, New Jersey. He has written about culture, literature and the arts on such topics as F. Scott Fitzgerald, Stephen Sondheim and the Coen brothers. He is a host of the Sundance television series Love/Lust and a contributor to the PBS series American Icons.

Table of Contents

Acknowledgments ix

Introduction 1

The Contexts of Mad Men

1 "We'll start over like Adam and Eve": The Subversion of Classic American Mythology Melanie Hernandez David Thomas Holmberg 15

2 The Fall of the Organization Man: Loyalty and Conflict in the First Season Maura Grady 45

The Politics of Mad Men

3 "The Good Place" and "The Place That Cannot Be": Politics, Melodrama and Utopia Brenda Cromb 67

4 Unleashing a Flow of Desire: Sterling Cooper, Desiring-Production, and the Tenets of Late Capitalism David P. Pierson 79

5 Kodak, Jack, and Coke: Advertising and Mad-vertising Jennifer Gillan 95

The Women of Mad Men

6 Mad Men and Career "Women: The Best of Everything? Tamar Jeffers McDonald 117

7 "A Mother Like You": Pregnancy, the Maternal, and Nostalgia Diana Davidson 136

8 Mad Men / Mad Women: Autonomous Images of Women Sara Rogers 155

9 Maidenform: Temporalities of Fashion, Femininity, and Feminism Meenasarani Linde Murugan 166

10 Every Woman Is a Jackie or a Marilyn: The Problematics of Nostalgia Tonya Krouse 186

The Nostalgia of Mad Men

11 Camelot Regained Scott F. Stoddart 207

12 Complicating Camelot: Surface Realism and Deliberate Archaism Christine Sprengler 234

Episode Guide and Cast List 253

About the Contributors 265

Index 269

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