Analyzing Sales Promotion

Analyzing Sales Promotion

by John C. Totten, Martin P. Block

Paperback(2nd ed)



Using sales data generated by in-store electronic scanners, this landmark 2nd edition fully explains sales promotion strategy and how it should tit into the overall integrated marketing program. Includes the fundamentals of promotion analysis, the nature of consumer response to sales promotion, and strategy developments from both the manufacturer and retailer perspectives.

Product Details

ISBN-13: 9780850132298
Publisher: Dartnell Corporation, The
Publication date: 11/01/1994
Edition description: 2nd ed
Pages: 226
Product dimensions: 7.04(w) x 9.98(h) x 0.69(d)

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