Anthropology and Mass Communication: Media and Myth in the New Millennium / Edition 1

Anthropology and Mass Communication: Media and Myth in the New Millennium / Edition 1

by Mark Allen Peterson
Pub. Date:
Berghahn Books, Incorporated

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Anthropology and Mass Communication: Media and Myth in the New Millennium / Edition 1

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists.

A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media at the American University in Cairo, the University of Hamburg, and Georgetown University.

Product Details

ISBN-13: 9781571812773
Publisher: Berghahn Books, Incorporated
Publication date: 11/30/2003
Series: Anthropology & ... Series , #2
Pages: 340
Product dimensions: 6.00(w) x 9.00(h) x 0.81(d)

Table of Contents


Chapter 1. Mass Mediations

Chapter 2. Whatever Happened to the Anthropology of the Media?

Chapter 3. Media Texts

Chapter 4. The Power of the Text

Chapter 5. Media as Myth

Chapter 6. The Ethnography of Audiences

Chapter 7. The Ethnography of Media Production

Chapter 8. Cottage Culture Industries

Chapter 9. Mapping the Mediascape

Chapter 10. Mediated Worlds?


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