- Discover marketing strategies that few developers know and/or use
- Learn the success formula for getting thousands of downloads a day for one App
- Learn the secret to why some Apps get visibility while others don't
- Get insights to help you understand the App store market
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About the Author
Table of ContentsIntroduction How I Accidentally Became an App Millionaire xiii The Happiest People on Earth xiii The Appreneur Lifestyle xiv Starting from a Hospital Bed xv Game Plan xvii The Real Question xvii Chapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1 A Bigger Opportunity than the Internet! 4 Ludicrous Speed 6 Take Advantage of This Phenomenon Now 8 The Players 8 Apple—iPhone/iPad/iPod 9 Google Android 11 BlackBerry 11 Setting Up Shop 11 Future Trends 12 Build a Gold Mine 13 Chapter 2 Install This First: The App Millionaire Mindset 15 Winning Beliefs in the App Business 18 Create a Golden Mindset 22 Qualities of a Winning Mindset 23 Chapter 3 Discover the New World: The App Store 33 Gathering Intelligence 37 Read Between the Apps 39 Two Types of Apps 41 App Discovery 42 How Developers Make Money 44 The Impulse Buy 47 Hooking the Customer 50 Traits of Successful Apps 51 Serious Fun 54 Chapter 4 Your Golden App-ortunity: How to Create Hit Apps 57 Don’t Fall in Love with Your Idea 60 Stop Hatin’, Start Emulatin’ 62 Learn from Existing Apps 66 Narrowing Down Your Ideas 67 Timing Is Everything 69 Taking Small Steps 70 Chapter 5 You’re the Brains and They’re the Brawn: How to Hire Great Programmers 73 The Importance of Programmers 76 What to Look for in Programmers 77 Finding and Selecting Programmers 82 How to Convey Your Idea 88 Testing Hired Programmers 90 How to Manage Programmers 93 How to Test Your Apps 95 Chapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99 Dressed to Kill 103 Icons 104 App Title 104 Descriptions 106 Screenshots 107 Keywords 109 Categories 111 The Power of Free Apps 112 Course Correcting 112 Chapter 7 Keeping Score: What to Measure to Win the App Game 115 The Stats that Matter 118 Tools for Tracking Stats 121 Using Stats to Your Advantage 123 Paying Attention to Reviews 127 Cutting Your Losses 128 Chapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131 Hitting a Plateau 134 Your App Network 134 Nag Screens 135 Promo Pages 139 Push Notifi cations 143 Your Developer Network 144 Updates 145 Paid Traffic 147 Chapter 9 Show Me the Money! Monetizing Your Apps 149 The Three Revenue Models 152 Banner Advertising 154 Affi liate Marketing 158 In-App Purchases 162 Translating Your Apps 165 Reinvesting in Your Business 168 Your BackEnd 169 Selling Your App Business 170 Chapter 10 Cruise Control: How to Automate and Monitor Your Business 173 Be Dispensable 176 Setting Up Your Team 177 Remote Management 180 Outsourcing Your Life 180 The Seven Pillars of an App Business 181 Your Daily Routine 185 Afterword: JUMP! 187 Resources 191 Website 191 Market News and Research 191 Help Guides and Tutorials 192 Top Mobile App Development Outsourcing Sites 193 Developer Platforms 193 Acknowledgments 195 About the Author 197 Index 199
Finding and Selecting Programmers: A Questions Checklist
• How long have you been developing apps?
• How many apps have you worked on?
• Can I see the apps that you've worked on?
• What is your website?
• Can you share references from past app projects?
• How soon can you start?
• How long will it take to get a quote? Is it a flat-fee quote?
• What time do you usually work? What are your hours? (factor in any time difference)
• What's frustrating for you when working with clients?
• Are you working with a team? What are their skills?
• Can you create graphics, or do you have somebody who can?
• Can I see examples of the graphic work?
• What's your payment schedule?
• Can you create milestones tied to payments?