Applying Communication Theory for Professional Life: A Practical Introduction / Edition 3 available in Paperback
This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. In every chapter, authors Marianne Dainton and Elaine D. Zelley illustrate how theory is applied in a variety of professional settings through real-world case studies.
|Edition description:||Third Edition|
|Product dimensions:||7.30(w) x 9.00(h) x 0.50(d)|
About the Author
Marianne Dainton (MA, Ph D, The Ohio State University; BA, Villanova University) is a professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and organizational communication. Marianne’s research focuses on communication that facilitates relationship maintenance. She has published in Communication Monographs, the Journal of Social and Personal Relationships, Family Relations, and Communication Quarterly, among others. She has also published numerous book chapters and is the co-editor (with Daniel Canary) of Maintaining Relationships Through Communication.
Elaine D. Zelley (MA, Ph D, The Pennsylvania State University; BA, Ursinus College) is an associate professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and communication ethics. Elaine’s research also focuses broadly on the communication of relationship maintenance. She is particularly interested in women’s friendships and the messages used to sustain such relationships. She has also coauthored several book chapters dealing with the topics of relationship maintenance and friendship.
Table of Contents
1. Introduction to Communication Theory
2. Developing Theory
3. Explaining Theories of Cognition and Intrapersonal Communication
4. Explaining Theories of Individual Differences and Social Approaches to Communication
5. Explaining Theories of Interpersonal Communication
6. Explaining Theories of Culture
7. Explaining Theories of Persuasion
8. Explaining Theories of Group Communication
9. Explaining Theories of Organizational Communication
10. Explaining Theories of Mediated Communication
11. Explaining Theories of Mass Communication
12. So What Should a Communicator Do?
About the Author
Most Helpful Customer Reviews
Rental book has arrived in ok condition. It has some marker, writings and underlines. Its paper edges were folded. I was expecting in a bit better condition than what I got. I did not find how to give feedback to whoever (rental source) sent me.