The Second Edition of this best selling textbook continues to offer a simple, systematic, step-by-step guide to doing applied psychology.
Using the authors' own PATH model, the text presents a new methodology for applying primarily social psychological theory to a wide range of social problems.
With real-world case studies, end-of-chapter exercises and interviews with leading social psychologists, Applying Social Psychology guides students to define a problem, conduct a theory-based analysis, develop an explanatory model, set up and execute a research project to test the model, and develop an intervention.
Written in the same engaging and accessible way, this Second Edition offers:
- A new appendix with examples of PATH model applications
- An extended glossary
- Case studies from organizational, health, and environmental psychology
- Recent applied social psychology research
- More focus on applied evolutionary psychology
- Social network analysis and social media as research tools.
This is a highly practical text, which can be used by introductory and advanced level students who want to learn how to analyze practical problems and develop solutions based upon social psychological theory and research.
About the Author
Abraham (Bram) P. Buunk has been an Academy Professor in Evolutionary Social Psychology at the University of Groningen, on behalf of the Royal Netherlands Academy of Arts and Sciences, since 2005. His main current interest is the application of evolutionary theorizing to human social behaviour. He has published widely on applied topics, including professional burnout, jealousy, absenteeism, AIDS-prevention, loneliness, depression, marital satisfaction, well-being among the elderly, and coping with cancer. He is co-editor of Health, coping and well-being: Perspectives from social comparison theory (Erlbaum, 1997), and Solidarity and Prosocial Behaviour (Springer, 2006). He has served on scientific boards for the Dutch Cancer Foundation (NKB-KWF), and the Dutch AIDS Foundation. He was a member of the Programme Committee on Evolution and Behaviour of the Netherlands Organization for Scientific Research (NWO). Currently Bram Buunk is conducting research in Latin America on various applied psychology themes.
Mark Van Vugt is Professor of Social and Organizational Psychology at VU University, the Netherlands, and he holds honorary positions at the University of Oxford and the University of Kent, United Kingdom. He started his academic studies in Psychology in the Netherlands and he worked at various universities in the UK before returning to his birth town Amsterdam to take on a professorship in Psychology. He has published over 100 articles in outlets such as Nature, Psychological Science, and the American Psychologist on various topics in social, organizational and evolutionary psychology, including leadership and management, altruism and cooperation, social identity and intergroup conflict, sex differences, transport and environmental sustainability. He is a former Associate Editor of Journal of Personality and Social Psychology and co-author of several books, including a trade book on leadership, titled “Selected”(Profile/Harper, 2010) . Mark Van Vugt is a fellow of the Royal Academy of Arts in London and blogs on Psychology Today.
Table of Contents
About the Authors Preface How to Use this Text Introduction and Background 1 APPLYING SOCIAL PSYCHOLOGY Example of the Application of Social Psychological Theories Other Relevant Decisions Applying Social Psychology: The PATH from Problem to Intervention Problems with Applying Theories Conclusion2 THE PROBLEM PHASE: FROM A PROBLEM TO A PROBLEM DEFINITION Introduction Key Questions for Problem Definition Research for a Problem Definition Completing the Problem Definition 3 THE ANALYSIS PHASE: FINDING THEORY-BASED EXPLANATIONS FOR PROBLEMS Introduction Specifying the Outcome Variable Requirements for the Outcome Variable The Divergent Phase: Generating Explanations Theoretical Approaches Under Investigation: The Case of Safe Sex Promotion The Convergent Phase: Reducing the Number of Explanations 4 THE TEST PHASE: DEVELOPING AND TESTING THE PROCESS MODEL Introduction Formulating a Process Model Heuristics for Developing a Process Model Testing the Process Model Doing Your Own Research 5 THE HELP PHASE: DEVELOPING THE INTERVENTION Introduction Preparing Intervention Development Developing the Intervention Building the Intervention Programme Implementation of the Intervention CONCLUSION: LOOKING BACKWARD AND FORWARD Glossary Bibliography Index