Offering a unique insight into the dynamics driving economic development in the Arab world, this authoritative work shows how the Middle East can ensure its future prosperity by harnessing the business globalization process that is so rapidly transforming the world economic order.
With contributions from leading international academics, professional companies and consultants, the book provides strategic advice for international and Arab corporations and their advisors working in the region. It offers first the global perspective, with discussion of such issues as IT and strategic business planning, international franchising and globalization through alliances, and then the Arab perspective, in which coverage ranges from thought and literature to the future role of Gulf oil, management development and finance initiatives. Grounded in experience but full of vision, it is a book that will fascinate both practitioners and postgraduate students.
|Publisher:||Kogan Page, Ltd.|
|Product dimensions:||6.24(w) x 9.51(h) x 0.79(d)|