Pub. Date:
McGraw-Hill Professional Publishing
Architect's Professional Practice Manual / Edition 1

Architect's Professional Practice Manual / Edition 1

by James R. Franklin


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Product Details

ISBN-13: 9780071358361
Publisher: McGraw-Hill Professional Publishing
Publication date: 03/30/2000
Series: Time Saver Standards Concise Series
Pages: 288
Product dimensions: 8.70(w) x 11.30(h) x 0.85(d)

About the Author

James R. Franklin, FAIA, ASLA, has had an illustrious career as an architect, landscape architect, consultant, educator, trainer, and author. A practicing architect for 35 years, he led a firm that employed 85 people and won 18 design awards. A member of both the AIA and the ASLA, he edited the Eleventh Edition of the AIA's Architect's Handbook of Professional Practice and contributed major sections to the Twelfth. Named a Fellow of the AIA and the organization's first Resident Fellow, he has conducted numerous highly popular seminars for that group, the ASLA, and individual firms for many years. In 1995, he joined the faculty of California Polytechnic State University, San Luis Obispo. In 1999, he received the prestigious Edward C. Kemper Award from the AIA for exemplary service to his profession. He resides in San Luis Obispo, California.

Table of Contents

Introduction, and Some Thoughts on the Profession at Y2K8
Part 1.Making Projects
Chapter 1.Marketing2
Processes for Making Projects2
An Overview of Marketing4
Marketing Tools and Systems6
Chapter 2.Indirect Marketing9
What Are You Marketing?10
What Are They Buying?11
From the AIA Survey of the Market12
The B141 as a Tool for Diversification14
Planning 10116
Availability and Playing the Telephone18
Lateral Leadership20
Improving Your Self-Image22
What Best Describes Design Excellence?23
Crafting a Marketing Message24
Architect Selection25
Architects Say They Need26
Chapter 3.Direct Marketing27
A Marketing Form29
Clienting 10130
Client Selection32
Up-Front Work with the B14134
Preproposal Meetings35
Winning the RFP Game36
Marketing Presentations for Fun and Profit46
Sell to Their Perception of You48
Misperceptions You Can't Let Stand51
Chapter 4.Negotiation52
Negotiation Theory from Getting to Yes55
About the Standard of Care62
Principles for Writing Contracts64
Chapter 5.Preparing for Negotiation65
Using the B141 for Preparation67
Letter of Agreement73
The Scope Memo Approach75
Negotiation Design Checklist76
The Hybrid Fee78
Step by Step Preparation80
While You're Negotiating87
Three Things You Don't Leave Out in Negotiation90
Part 2.Core Stuff: the Time, Money, and People Part
Chapter 6.Collections2
Up Front4
Guaranteed Satisfaction with the Service?!?6
Your Mindset7
Tactics for Slow-Pay/No-Pay Clients10
Chapter 7.About Money12
Personal Finances13
Overhead and Profit: Keeping It All Together16
Pricing Your Projects19
Compensation Methods Compared23
Market Forces29
Client Factors30
Chapter 8.Don't Manage Time, Manager Yourself31
Time Management Systems32
The Sketchbook/Journal Revisited37
On the Uses of Humor and Graphics43
Chapter 9.Interpersonal Skills47
Skill Set: One-on-One59
For Drawing Out Loud!64
Summary: Active Listening/Straight Talk65
Chapter 10.Groupwork66
The Facilitator's Role67
Meeting Preparation68
Tool Kit69
Meeting Design71
Meeting Process72
Exercises to Enlarge the Context77
Exercises for Narrowing the Focus, Making Decisions82
Vote-Free Decisions86
Part 3.Doing Projects
Where I'm Coming From with This3
Chapter 11.Getting the Firm out of the Way4
Practice Full Disclosure7
The Firm Organization8
Work in Adhoc, Project-Specific Teams9
Decide--Don't Vote10
Have Only an Implied Internal Hierarchy10
Nurture a Design Culture11
Track Rework and the Cause13
Don't Call It Quality Management15
Gap Survey18
Performance Evaluations24
The Four-Box Matrix of Management Behaviors27
Personnel Performance Evaluation Form29
Chapter 12.Tips for Better Projects32
Conduct Predesign34
Design All the Time40
To Make an On-Site Charrette Work41
With the Client Talk Everything Else but Design41
Keep a Holistic Approach42
Respond to Obstacles with Lateral Moves43
Use Precedent as a Launch Platform44
Photocopy Production Tips45
Tips for Quality Assurance Checking46
Frequent Construction-Site Meetings47
Project Reviews and Postmortems47
Chapter 13.Project Management as Lateral Leadership48
Chapter 14.Post-Occupancy and Predesign53
Post-Occupancy Evaluation: The How-To Part54
POE Form56
Predesign: The How-To Part58
Why Post-Occupancy Evaluation63
Why Predesign: Case Studies65
Postscript: On the Dharma of Ineffable Drawings71

What People are Saying About This

George Hasslein

George Hasslein, Dean Emeritus, California Polytechnic State University:

How great it would be to have a whole college degree based on this book ... it's in line with the changes taking place in our profession.

Allan Cooper

Allan Cooper, Associate Director, Architecture Department, California Polytechnic State University:

Very up to date. Addresses both professional practice and management.

Ken q. Bussard

Ken Bussard, FAIA, RDG Bussard-Dikis:

If I had the power to distill Jim Franklin and put him in a bottle, I would have that bottle sitting in every architectural firm and university library.

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