Are you seeking media attention? Have you sent out media releases to promote your company, product, service, issue, or event? Are you attempting to use the media to reach potential customers, shareholders, sponsors, donors, or other stakeholders? Is their an issue in your sector or at your company that has, or might, capture public attention? Are you dealing with a problem or a crisis? If you answered yes to any of the above questions, you need to be prepared for interviews by reporters, broadcasters, or even bloggers. And "How To Prepare For Media Interviews" will show you how to get ready to face the media -- how to answer simple or confrontational questions and how to handle a crisis. The special report includes two sections on using social media to reach your target audience and to handle social media issues that may arise.