Art In The Age Of Mass Media

Art In The Age Of Mass Media

by John Walker


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Can fine art survive in an age of mass media? If so, in what forms and to what purpose? These are the challenging questions addressed in this thoroughly revised, updated and expanded edition of "Art in the Age of Mass Media", as John Walker examines the fascinating relationship between art and mass media, and the myriad interactions between high and low culture in a postmodern, culturally pluralistic world.

Using a range of historic and contemporary works of art to illustrate theoretical points, Walker explores the variety of ways in which modern artists have responded to the arrival of new, mass media. He ranges from the socialist paintings of Courbet to the anti-Nazi photomontages of Heartfield, from community murals and Keith Haring's use of graffiti to the kitsch self-promotion associated with Jeff Koons. The new edition describes what happened during the 1990s, including Toscani's adverts for Benetton, the simulations of Leeds 13, art and cinema, Damien Hirst, and the cyberart currently being produced for the internet. "Art in the Age of Mass Media" is an invaluable introduction to the continuing debates between high art and low culture for students of media and cultural studies and art history.

Product Details

ISBN-13: 9780813322179
Publisher: Taylor & Francis
Publication date: 04/28/1994
Pages: 200
Lexile: 1360L (what's this?)

About the Author

John A Walker recently retired as Reader in Art and Design History at Middlesex University. The author of a number of books on art theory and aspects of popular culture, his other Pluto press titles include Cultural Offensive: America's Impact on British Art since 1945, and Art and Outrage: Provocation, Controversy and the Avant Garde.

Table of Contents

Preface to the third editionvii
1.Core Terms/Concepts6
The Fine Arts6
The Mass Media and Mass Culture8
2.Art Uses Mass Culture15
Courbet, Van Gogh and Popular Imagery15
Pop Art Translates Mass Culture22
American Pop29
Formalism in Pop Art34
The Politics of Pop37
Indirect Influences of the Mass Media47
3.The Mass Media Use Art49
Art as Subject-matter49
Image of the Artist in Advertisements49
Art as a Source of Styles and Formal Innovations52
Art as Subject-matter in the Cinema56
Artists as a Pool of Skilled Labour58
4.Mechanical Reproduction and the Fine Arts67
5.High Culture: Affirmative or Negative?78
6.Cultural Pluralism and Post-Modernism83
Reporting the Zeitgeist89
The Politics of Pluralism90
John Heartfield and Photo-montage95
Community Art/Murals102
Political Art in the Galleries106
8.Art and Mass Media in the 1980s112
Cross-overs and Mass Avant-gardism112
Art, Advertising and Billboards118
Koons, the Master of Kitsch and Business Art133
9.Artists and New Media Technologies138
10.Art and Mass Media 1990-2000151
War, the Media and Art151
Art and Surveillance157
Art and Advertising158
Art and Cinema162
The Artist as Media Celebrity: Damien Hirst164
Digital Art170
The Internet and Website Design170
Melrose Place176
Notes and References181

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