Art of Creative Thinking: How to Be Innovative and Develop Great Ideas

Art of Creative Thinking: How to Be Innovative and Develop Great Ideas

by John Adair
Pub. Date:
Kogan Page, Ltd.
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Art of Creative Thinking: How to Be Innovative and Develop Great Ideas

The Art of Creative Thinking provides clear, practical guidelines for developing one's powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair illustrates a key aspect of creativity in each chapter.

Stimulating and accessible, this book will help readers understand the creative process, overcome barriers to new ideas, learn to think effectively and develop a creative attitude. It will help them become more confident as a creative thinkers.


The Art of Creative Thinking provides a fresh concept of creative thinking. New ideas are the seeds of new products and services, and this book will open the door to them.

Product Details

ISBN-13: 9780749454838
Publisher: Kogan Page, Ltd.
Publication date: 03/01/2009
Series: The John Adair Leade Series
Edition description: Reissue
Pages: 144
Sales rank: 1,321,878
Product dimensions: 5.40(w) x 8.50(h) x 0.50(d)

Table of Contents

About the author ix

Introduction 1

1 On human creativity 5

Keypoints 8

2 Use the stepping stones of analogy 9

Keypoints 14

3 Make the strange familiar and the familiar strange 15

Keypoints 19

4 Widen your span of relevance 21

Keypoints 24

5 Practise serendipity 25

Keypoints 28

6 Chance favours only the prepared mind 29

Keypoints 32

7 Curiosity 33

Keypoints 37

8 Keep your eyes open 39

Keypoints 43

9 Listen for ideas 45

Keypoints 49

10 Reading to generate ideas 51

Keypoints 55

11 Keep a notebook 57

Keypoints 60

12 Test your assumptions 61

Keypoints 66

13 Make better use of your Depth Mind 67

A framework of effective thinking 68

Emotion 69

Depth Mind 70

Keypoints 75

14 Do not wait for inspiration 77

Keypoints 81

15 Sharpen your analytical skills 83

Keypoints 88

16 Suspend judgement 89

Keypoints 92

17 Learn to tolerate ambiguity 93

Keypoints 96

18 Drift, wait and obey 97

Keypoints 101

19 Sleep on the problem 103

Keypoints 107

20 Working it out 109

Keypoints 114

21 Think creatively about your life 115

Keypoints 118

Appendix A Checklist: Have you analysed the problem? 119

Appendix B Checklist: Are you using your Depth Mind? 123

Appendix C Answers to quiz questions and exercise on pages 10-12 and 63 125

Index 129

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